SUGG UNIT PROFIT and SUGG CASE PROFIT are used to help you maintain your profit structure. Go back to our previous example of the Price and Profit Analysis Report. That report knew we wanted to make a 25% profit on that item because that's what we have in SUGG UNIT PROFIT. A liquor store may carry anywhere from 3,000 to 10,000+ items. It would be a monumental task to manually enter suggested profits for each item. So we provide you with a program to help you do this accurately and quickly. Most retailers base their profit structure upon product type and size. You make more on imports than domestics. You make more on smaller sizes than larger sizes. So you can set up a profit structure based upon product type and size and that program will very quickly load the suggested profit into each of your items. Quick! Easy! And you can immediately reap the benefits to help you analyze your prices as soon as you have cost information in your inventory file. (Remember, cost information gets updated after you receive a purchase order. And in many cases, when you decide to purchase Spirits 2000, your costs may very well be part of a data conversion.)